My background
Graduate from the University of Warwick, I was trained in the challenges of digital transformation in economics and media. I also learned the academic rigor necessary for creating high-quality editorial content.
My experiences in marketing, analysis, and online sales taught me to build strategies based on data observation, trends, and understanding user behaviors.
It was during my years developing strategic partnerships for Google Maps that I became aware of the mechanisms of online presence.
Now specialized in SEO, I apply these experiences to organic search optimization. My approach is characterized by a methodology based on value-added content. Beyond technical requirements, sustainable SEO requires authentic content that meets your audience’s needs.
A cross-functional vision
This diversity of experiences, from publishing to finance through SaaS, online sales, and tech, allowed me to develop a cross-functional vision of digital challenges. Each sector brought me unique perspectives: understanding audiences in publishing, the data-driven approach in tech, conversion challenges in finance, and user journey optimization in online sales.
Today, this versatility allows me to adapt my SEO strategies to the specificities of each industry. I understand the B2B communication codes of SaaS as well as the B2C challenges of e-commerce, and I know how to identify growth levers specific to each sector. This cross-sector experience is a valuable asset for developing truly customized SEO strategies.
